Friday, 12 February 2016

Types of Search Engine


The term "Search Engine" is often used generically to describe both crawler-based search engines and human-powered directories. These two types of search engines gather their listings in radically different ways.


Crawler- Based Search Engines 
Crawler- based search engines such as Google, create their listings automatically. They "crawl"  or "spider" the web, then people  search through what they have found.

If you change your web pages, crawler based search engines eventually find these changes, and that can effect how you are listed. Pages titles, body copy and other elements all play a role.

Human - Powered Directories


A human-powered directory, such as the Open Directory, depends on humans for its listings. You submit a short description to the directory for your entire site, or editors write one for sites they review. A search looks for matches on in the descriptions submitted.

Changing your web pages has no effect on you listing. Things that are useful for improving a listing with a search engine have nothing to do with improving a listing in a directory. The only exception is that a good site with good content, might be more likely to get reviewed for free than a poor one.

Hybrid Search  Engines or Mixed Results


In the web early days, it used to be tat a search engine either  presented the crawler-based results or human powered listings. Today, it extremely common for both types of results to be presented. Usually, a hybrid search engine will favor one type of listings over another. For eg: MSN Search is more likely  to present  human powered listings from LookSmart. However, it does also present crawler-based results (as provided by Inktomi) especially for more obscure queries.

Crawler based search engines have three major elements

1. Spider /Bot/Robot/Crawler - They visits a web page, reads it, and then follows links to other pages within the site.This is what it means when someone refers to a site being spidered or crawled. They return to the site on a regular basis  looking for new contents and changes.


2. Everything the spider finds  goes into the  second part of the search engine, the index.  The index, sometimes called the catalog, is like a giant book containing a copy of every web page that the spider finds. If the web pages changes the this book is updated with new information.

3.Sometime it can take a while for new  pages or changes that the spider finds to be added to the index. Thus the webpage may have "spider ed" but not yet indexed. Until it is indexed - added to the index folder- it is not available to those searching with the search engine

Search engine software is the third part of a search engine. This is the program that sifts through the  millions of pages recorded in the index to find matches to a search and rant them in order  of what it believes is  most relevant.






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Thursday, 11 February 2016

How Search Engine Work?





Please click the attached hyperlink  how search engine works  to gain insght on how search engine  especially google delivers information to user in mini micro seconds.





SEO


Crawlers /Robots/Bots/Spider :  
They are software which roams the entire web and crawl the hyperlink which are available.









Indexing : Storing the data in a structured format helping  crawlers in fast and easy retrieval of data.


Hyperlink: A link to another source or data through the current document. A user browses the web through the hyperlink



Search Engine History


Lets know  a little about Search Engine



Archie was the first search tool  created in 1990 by Alm Emtage, Bill Heelan and J.Peter Detsh which  provided mere reference to the website  and did not index the contents of the site. After this the world’s first web robot  Wandex was launched  which happen to be  successful in crawling the www. With pace of time many more came in like Aliweb, Jumpstation, Lycos,  Yahoo etc.  and  then Google search engine revolutionized the way people searched the web. This search engine tool launched in 1998 and named after their developer Larry page and Sergey Brin won the hearts  of  the searchers.


Larry Page created an algorithm called Page Rank which ranked the websites according to the popularity of backlinks which linked to them. The rank is based on the relevancy and popularity of the website and Google has been successful in providing its user the most relevant search results matching the search query.







Major Search Engines are :

Google :Google holds more than 75%  of the market share in the search engine industry.

Baidu  :It is a Chinese language search engine website accounting for 7%  of the market share.

Yahoo :It is the 3RD  popular serch engine  account for 6% of the markets share.


Bing : 4th in the world account for 4 % of the market share.



Apart from the above we have  Ask, Lycos, Altavista, AOL Search, MSN, and many more listed below.



Search Engine Optimization (SEO) Definations


Let’s begin by understanding the following  terms related to SEO


                                         Defination of SEO or What is SEO ?





  • is a technique or process or methodology of statistic or tactics used,
  • to increase visibility of websites and all its web pages,
  • generate maximum organic traffic i.e is unpaid traffic
  • making the website easy crawl able and accessible by search engine bots,
  • improve the site structure and other element like loading time and so on.
  • makes the website user friendly  as well as search friendly
  • ensures site appears on the first page of the SERP.



                                             Defination of SE (Search Engine)
  










Search Engines are a collective combination of web servers and software which are used to search information on the World Wide Web (www). The World Wide Web is like a universe of Web Pages and to find particular information is a tedious task. This sophisticated task is performed by search engines which ease the task of a user in   finding information. The search engine builds a massive index of web pages collected with the of search engine robots. With the help of the algorithm, the engines sort the index and finds relevant web pages matching the search query. You would amaze to hear but it is true that Google serves billions of search queries every day.




   
              Defination of  SEO (Search Engine Optimizers)






















Search Engine Optimizer is a person who practices SEO. Their main function is to apply the various SEO techniques to get the website/ webpages on the first page of  search engine result page . These techniques would be  an understanding into how a search engine delivers the search results,  how user find information wth the help of search engines,  what does a used type in the query box, how does a search engine crawl the web, indexes and displays the result to the end user and many more.